Posts tagged: self-marketing

Jan 22 2014

10 Feb. 2014 : Self-marketing – Tecniche di autopromozione

Effective self-marketing (not to be confused with boasting) is a professional skill of ever-increasing importance – and it’s crucial to know which points to emphasize when you talk about yourself. Whereas technical skills and experience in today’s highly competitive market are nearly considered as a “given”, interpersonal skills have become a distinguishing factor in one’s professional success.

In this hands-on course, participants will increase awareness of their strengths and uniqueness in terms of soft skills, and acquire greater confidence in self-marketing through practical techniques. Download the brochure here.

10 February 2014
CIS Valmadrera (LC)
Cost: €155 +Iva, incl. lunch

Nov 18 2012


Why on earth is it so hard for so many women to speak positively about themselves and their accomplishments? How many times have women told me things like: “Oh, that? It’s nothing special.” “It makes me uncomfortable to talk about myself and my successes, I don’t like to brag.” “I shouldn’t have to tell others (boss, colleagues, clients…) about what I’ve accomplished, the results should speak for themselves.” Or worse yet, and I heard this one again just the other day: “I can’t think of anything I’m particularly good at.”

Well, whatever the reason for this self-imposed modesty, this humble nature, it’s important to get beyond it. Self-promotion – within reason, of course – is a prerequisite not only to advancing professionally, but also to reinforcing your self-esteem.

MegaphoneIf you cringe at the thought of having to market yourself, even minimally through a simple conversation, I’d like to recommend an effective book by author Peggy Klaus: “Brag! The Art of Tooting Your Own Horn without Blowing It”(Warner Business Books). It’s based on the premise that “In today’s cutthroat business world… bragging is a necessity – not a choice! Remaining quiet about your successes only leads to being underappreciated and overlooked.”

For women who prefer learning through “live” practicing, see the News & Events section for a couple of upcoming courses on this subject, one in English and one in Italian.

It’s time to start speaking up about yourself. If you don’t, who will?